Brand and Merchandise design for Rowan University's annual Hollybash all-day festival and concert. Complete brand design from conceptualization to final product, including color and style choices. Event collateral includes flyers, handbills, sidewalk stickers, lawn signs, website banners, social media posts/stories, shirts, credentials, roadside banners, cooler wraps, and a full set of logo variations to be used on other merchandise such as bucket hats.